A unique branch of digital marketing, Facebook marketing is the promotion of a brand or business by maintaining its presence on Facebook. Combining both organic (free) posting and boosted (paid) posts, Facebook has quickly become one of the top platforms for paid social media campaigns.
Facebook claims more than 1.4 billion users per month; marketing on this platform requires you to develop an intimate understanding of your audience so you can inform and entertain your followers. You can engage with your audience in several ways: share content with your followers via posts, get discovered through Reels, and express your brand voice, tone, and style through stories. Messaging allows you to talk directly with your customers and joining relevant groups can help expand your reach. With additional avenues like selling products through shops and going live for an interactive experience, there are nearly endless ways to leverage Facebook to share and grow your brand or business.
Plus, Facebook provides tools that you can use to market your business. Advertising filters allow you to target your posts at audiences by things like income, interest, and behavior. Targeted social posts can seek out your desired client base with the help of data and algorithms, saving you precious time. Considering that users check their Facebook accounts 14 times per day on average, brands with compelling marketing campaigns can capture the attention of a much wider audience than traditional marketing pathways.
Are there Prerequisites to Learning Facebook Marketing?
While there aren’t any prerequisites for learning Facebook marketing, some specific skills will be helpful. Having experience with Facebook and other social media platforms will help you understand how your intended consumers and followers use them. Knowing how people interact with each other through likes, comments, and direct messages can help direct your social media campaign strategy.
Being familiar with data and analytics is also beneficial. You can use data and analytics to provide valuable insights into the behaviors of your audience, content engagement, and overall page growth. While there are specific tools that you will leverage for tracking and analyzing data on Facebook, having any general experience with the concept can help make the transition to Facebook-specific tools easier.
Is it Difficult to Learn Facebook Marketing?
If you already use and are passionate about social media, Learning Facebook marketing should be fairly easy. Choosing the right class style will greatly affect how you learn, so it’s important to know if an in-person, live online, or on-demand virtual class works best for you. The amount of time you can commit to studying will also impact the difficulty level. And, while learning the basics may not be too complicated, mastering Facebook Ads can be challenging, due in part to Meta constantly making changes to Facebook, so getting the most up-to-date information is important when you are learning Facebook marketing. Facebook Ads is a powerful tool, and it can take several weeks to months to get comfortable with it. While these things may have an impact, anyone with determination and a passion for online branding can master Facebook marketing.
What Will You Learn in a Facebook Marketing course?
A Facebook marketing course will typically cover the basics of digital marketing with a more specific approach. You’ll get experience with the common principles and strategies of online marketing, master creating a business profile or page on Facebook, and learn the ins and outs of engaging your followers through posts, comments, direct messages, and stories. You’ll most likely get familiar with paid ad strategies and gain an introduction to incorporating shops into your profile. Ultimately, you’ll master how to think like your target audience so that you can create content that caters to their interests and encourages ongoing connection.
Los Angeles Industries That Use Facebook Marketing
Los Angeles is home to Hollywood, celebrities, and several A-list events. A city of glamor with near-constant sunshine and pristine beaches, Los Angeles is an incubator for innovation and entertainment, making it an ideal place to work in a field that leverages Facebook marketing.
Healthcare and social assistance is a top industry in the region, employing 824,311 professionals, 12.4% of the city’s total employment. The 131-bed Martin Luther King Jr. Community Hospital (MLKCH), which opened in 2015, offers services to one of the county’s most disadvantaged areas and, by 2018, had a 70% occupancy rate, with 95% of discharges associated with government payers — 71% Medi-Cal and 24% Medicare. The 29-bed emergency department (ED) had almost 100,000 visits. Plus, more than 60 Federally Qualified Health Centers (FQHCs) continue to play an essential and growing safety-net role for Medi-Cal enrollees and uninsured people in the county, collectively caring for nearly 1.7 million patients. With these statistics alone, it’s no wonder that employment in healthcare from 2010 to 2019 rose by more than 19 percent.
Retail trade is another thriving industry, bringing in $571 billion in the entire state of California. In Los Angeles specifically, retail employed 650,195 professionals (9.8% of the city’s total employment), an increase of 3.7% from 2010-2019. According to a study of 186 industries by NerdWallet, retail stores are on the top-ten list of businesses to start in the state, with gas stations, e-commerce businesses, shoe stores, electronics stores, and secondhand shops (such as thrift, consignment, and antique shops) doing the best.
California leads the nation in terms of manufacturing jobs and gross domestic product, according to a study released by California Manufacturing Technology Consulting. In Los Angeles, the manufacturing industry employs 614,484 workers (9.2% of total employment). Plus, with California also being the largest state contributor to national manufacturing GDP, representing 14.5% of it, it’s clear that there must be plenty of job opportunities within the industry.
Countless more industries utilize Facebook marketing to collaborate and create creative and design-based projects. With so many applications across a multitude of sectors, learning Facebook marketing can be a great way to jumpstart or further your career.
Facebook Marketing Jobs & Salaries in Los Angeles
Becoming skilled in Facebook marketing can lead to a variety of successful careers. You could become a Digital Marketer, developing content beyond just ads and posts, creating emails, marketing campaigns, articles, or blog posts. Your Facebook marketing skills would come in handy as a Digital Marketer, allowing you to translate broader marketing campaigns across social media platforms. A Digital Marketer in Los Angeles can make anywhere between $ 75,000 and $136,000 depending on your level of experience.
You could also become a Social Media Strategist and spend your days researching trends, managing a content calendar, coordinating with influencers, and monitoring analytics and metrics to gauge the success of your social media posts and ad campaigns. The average salary for an entry-level Social Media Strategist in L.A. falls between $78,000-$100,000 but you can make substantially more in a senior role.
A slightly more alternative career avenue is to become an Influencer, marketing various goods and services based on brand partnerships. Knowing how to leverage Facebook and Instagram (both owned by Meta) to promote your partnerships and increase sales can make you a very successful Influencer, offering the chance to work on your own time and with your preferred brands. Influencer salaries can range widely, with some influencers making over six figures.
These are just a few of the careers that utilize Facebook marketing. Keep reading below to learn more about what you’ll learn in a Facebook marketing course and how to pick the best program for you.
Best Facebook Marketing Classes & Schools in Los Angeles
Facebook and Social Media Marketing at Santa Monica College will teach you proven social-media marketing techniques and tools you can use to get leads, find prospective clients, and attract people to your Facebook page and other websites. You’ll also master building a business Facebook page, creating content and promotions to engage your audience, and connecting your website to Facebook. Held in person, you’ll gain face-to-face interaction with your instructor and fellow students through hands-on lessons. There are no prerequisites to this course; enrollment is open to anyone 18 and older.
Also in the Los Angeles area, Launch Yourself! is hosted by West Los Angeles College in Culver City. This course teaches you the eight critical steps to jump-starting almost any business, brand, or venture on the Internet. You’ll learn how the pros use targeted marketing, branding, story building, website optimization, social media, e-commerce, and strategic content to increase brand visibility, capture interest, and generate sales. Included in the cost of this class are a comprehensive workbook and CD.
Held either in-person or online, UCLA offers Social Media Marketing, a five-week course that will take you beyond posting and liking to leveraging social media as a powerful marketing tool. You’ll use case studies and real-world examples to explore how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. In-person classes are held at the UCLA Extension Gayley Center in Westwood.
Best Live Online Facebook Marketing Classes & Schools
Noble Desktop offers Facebook Marketing Bootcamp, a two-day workshop where you’ll learn to take your social media marketing skills to the next level and establish a strong online presence. You’ll closely examine one of the most popular social media platforms while learning current Facebook marketing trends. Throughout the course, you’ll master developing a successful Facebook Marketing strategy, creating visual content that increases engagement and drives sales, gaining and expanding your following, and using Facebook paid advertising for increased engagement and profit. Held live online, this class has all the benefits of a face-to-face class like interaction with your instructor and other students, with the bonus of attending from wherever you choose.
Noble Desktop also has a course called Social Media Marketing Certificate, that covers Facebook, LinkedIn, Youtube, TikTok, and Instagram marketing tools and tactics. For each of these platforms, you’ll learn to determine the right social media platform for your goals, develop a successful social media strategy, create content that increases engagement and drives sales, learn how to gain more followers and expand your reach, and the importance of social listening and using social media analytics to improve results. Held live online or in-person in New York, this course includes one-on-one mentoring, setup assistance, and one free retake.
Certified Digital Marketing Professional from the Digital Marketing Institute is designed to prepare you not only for marketing on Facebook and Instagram (Meta’s platforms), but will also teach you the basics of email marketing, SEO, Google analytics, and web optimization. Continuously updated content will also help you learn the key social media specialisms including social campaign management, audience engagement, and content marketing. Plus, you’ll learn how to use Facebook Ads, Instagram Ads, and more to grow your business.
Udemy offers The Complete Facebook Ads Course - Beginner to Advanced, an on-demand course comprising six hours of video, three articles, and downloadable resources. Divided into five sections and 47 lectures, you’ll learn how to avoid common mistakes that can cost a fortune, reduce ad costs with advanced targeting features, generate your leads to increase monthly sales, and start a Facebook Ads business. Suitable for app, e-commerce, local, and online businesses, you’ll also get lifetime access to all future Facebook Ads updates, fast and friendly support in the Q&A section, a 30-day money-back guarantee, and an Udemy Certificate of Completion to show to future employers.
Cornell’s Social Media Marketing Certificate Program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms, including Facebook. You will examine multiple social media platforms and their best practices to design a robust social marketing strategy. You’ll also learn to create brand-centered social content that aligns with your marketing objectives, identify user-generated content opportunities, and structure an influencer campaign to motivate and build the brand community. Additionally, you will create a cross-platform social listening and community management system and devise metrics to measure the success of your marketing efforts. Enrollment in this program includes a year of free access to Symposium, a series of highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics.
Simplilearn offers Digital Marketing Specialist, an eight-month program that leverages live, interactive learning to help you become an expert in online marketing. Featuring more than 10 case studies from brands like Adidas, Nike, and KFC, you’ll learn to build a strong online foundation by examining the differences between traditional and digital marketing. You’ll also master SEO and examine which social media platforms (including Facebook and many others) are suitable for various marketing communications. You’ll even have the opportunity to get familiar with ChatGPT and the latest generative AI tools, and master leveraging them for your campaigns.
Corporate and On-site Facebook Marketing Training
Noble Desktop also offers corporate and on-site training in Facebook marketing thanks to their extensive experience developing curricula for various training sessions. With corporate and on-site training, you can purchase vouchers in bulk at a discounted rate and choose which courses are available to employees. Custom training curriculum, comprehensive support materials, instructors who are industry professionals, and flexible scheduling give you and your employees more control over their continued learning. You can discuss your training needs free of charge by contacting corporate@nobledesktop.com.
